Mr Manatsa Gaka | Chief Marketing Officer

Manatsa is a Chartered Marketer (CIM UK, MCIM) with over 15 years of leadership experience spanning financial services, FMCG, and the development sector. A growth strategist at the intersection of brand, customer experience, and digital innovation, he has built a career on transforming marketing into a value-creating, purpose-driven discipline.

His professional journey includes impactful roles in National Foods, Population Services International, and CBZ Holdings, where he strengthened his expertise in consumer behaviour, social impact marketing, and brand transformation across large, complex organisations.

Throughout his career, he has led initiatives that positioned businesses at the forefront of marketing and customer innovation, unlocking new revenue streams, strengthening brand equity, and cementing long-term market leadership.

Recognised for his ability to align marketing with strategic business objectives, he combines creativity, commercial acumen, and people-centric leadership to deliver sustainable results.

In his new role as Chief Marketing Officer, Manatsa will drive the brand transformation journey at Cimas, embedding customer-first strategies, accelerating digital and partnership-driven growth, and positioning the Group as the brand of choice in Zimbabwe and beyond. He will also focus on unlocking value by aligning marketing with Cimas’ purpose: to inspire healthier communities.

Beyond his professional pursuits, Manatsa is an avid reader and passionate about music, which he regards as a creative outlet and a source of inspiration for innovation and storytelling in leadership.