Public Relations & Communication Officer

Main Job Purpose

To implement Public Relations activities and ensure effective communication with stakeholders, media and the public in line with the Cimas strategy and annual PR plan.

• Participates in the development of PR campaigns and media relations strategies.
• Balances the needs of clients and stakeholders with the strategy of Cimas by developing and maintaining a positive relationship with customers and other entities through effective communication.
• Engages with the relevant PR agencies and the Marketing Team to advance the implementation of internal, member and stakeholder PR objectives.
• Supports the Cimas divisions on PR projects as assigned, such as special events ensuring success of all initiatives.
• Administers the production and distribution of all organization publications upholding set editorial direction and design.
• Drafts communication elements and submits to the Digital Communication & PR Manager for review and confirmation.
• Coordinates the appearance of all organization print and electronic materials such as letterhead, use of logo, brochures, etc.
• Participates in the identification of appropriate media to place the chosen campaigns.
• Addresses inquiries from the media and other parties and tracks media coverage and follow industry trends.
•  Participates and contributes towards the designing and communication of Cimas brand identity.
• Implements comprehensive communication and public relations programs that enhance the organization’s image and position within the marketplace and the public.
• Ensures articulation of Cimas desired image and position, assure consistent communication of image and position throughout the organization.
• Liaises with advertising agencies on publications.

Person Specification, Qualifications & Experience

• Bachelor’s degree in media, communications, public relations, or a relevant discipline is a must.
• Professional affiliations such as ZUJ, PRSA &/or IPRCZ
• 2-4 years’ experience in the relevant field.
• Excellent verbal and written communication skills.
• Experience in writing news articles and publications